Putting
the Family in Family Business
People at Work
Organizations
The history of an organization—a business, a charitable organization
or an institution, such as a hospital or governing body—is biography.
It is the story of individuals and their visions in a social and cultural
context.
To ensure these stories are compelling and readable to a wide audience,
we focus on the people who shape organizations and have them tell the
story. Family business, for example, often benefits from this perspective
because founding goals and principals are often lost in the course of
expansion and product development. As one client from a multigenerational
family business said, “I wanted to stop and have a look at where
we were going before the family destroyed the business or the business
destroyed the family.”
Organization histories are carried out in much the same way as personal
histories.
Initial meetings establish the scope and goals of the project. The history
can revolve around a key figure or figures, perhaps the founder, or a
key period of development, or it can represent an overview.
We make these stories compelling and readable for a wide audience, by
focusing on the people who shape institutions and by allowing them to
tell their story.
Please Note: To protect our clients’ privacy,
we have not used actual names. However, the excerpts and circumstances
are exactly as presented. Client references and writing samples are available
on request.
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