PEOPLE AT WORK
Putting the Family in Family Business
Please Note: To protect our clients’ privacy, we have not used actual names. However, the excerpts and circumstances are exactly as presented. Client references and writing samples are available on request.
The history of any business or organization is, in fact, a biography, the story of individuals and their visions in an economic, social, and cultural context.
Businesses and organizations benefit from revisiting the founding goals and principles that are so often lost in the course of expansion and product development. As one client from a multigenerational family business said, “I wanted to stop and have a look at where we had been and where we were going before the family destroyed the business or the business destroyed the family.”
Organization and business histories unfold in much the same way as personal histories. Initial meetings establish the scope and goals of the project and determine who will be involved. Usual constituencies include family members (going back to the founders), employees, board members, vendors, and significant customers.
Our goal is to create a compelling and readable corporate or organizational history that targets a wide audience and sets the narrative in light of socio-economic circumstances. The product creates a sense of pride among family members and employees and can also be a successful marketing tool.